Off the Air America

AITOOW thinks liberal talk radio doesn't appeal to it's audience because it's too fact oriented? I heard a pundit say that it fails because Latinos and Blacks don't tune in. I think that leaves out a lot of the potential listeners. I think it's because the majority of their audience are "feelers" and not "thinkers" that a cognitive focused program doesn't appeal to them. That's why Orca and those estrogen rich shows trend to the left (ie Women). That audience wants too feel not think.