Fake It Til You..Oh Just Fake It

AITOOW hates it when some bargain basement shit peddler tries to co-opt a trend by just adding a buzz word to their marketing materials? IE Burger King's new burger served on "artisan" bread. Yeah sure. It's baked by the millions by a small business owner. It's the same shit in a new mold. You make $1 hamburgers. You will never be top shelf. You just insult your customers by pretending to be.