Anti-motion

AITOOW thinks all corporate promotions are pointless because the marketing department is always competing with the financial department over outcomes and the decision maker never choses a side. The result is a promotion that exists to be redeemed by the fewest number of people possible. How does that help sales? It's one of the stupdier things corporate America does. Why is it even regarded as a legitimate marketing strategy? At best, it is ignored (by customers who guess what you are up to). At worst, it alienates customers (who find out later what you are up to). And you have created all this overhead to administer the promotion. Just do normal advertising and cut the overhead or keep the quants out of it. Or greenlight a promotion that can achieve the goals it is meant to achieve.