Deja View All Over Again

AITOOW wonders why movie companies display their logo and then follow it up with another credit for their company before the movie starts? I can see why you would want the big animated cartoon for your company. But, why did you tack that on to the typeface credit that you used in the old days? With all these co-financed or co-credited joint ventures it takes forever to get to the movie. And BTW it makes no difference to anybody which one of you jerks paid for the movie or strong armed some indy producer into using your distribution monopoly. I've never heard anyone say "Let's see what Universal has to offer". In a world where only luxury brands matter to a consumer, studio branding is even less important.