AITOOW found it funny that the marketing executives for Trump got their panties in a bunch over the men's teams' failure to include an email address in their lit this week? They also brought out that old tired horse of a call to action. Hmm. Let's see. How could anyone ever find out more info on the company? Oh yeah. A little thing called a search engine? And could the website possibly be trump.com? You had to call out those sorts of things 15 years ago when websites weren't ubiquitous and then only if your site wasn't your name.com. And a call to action? Is anything more off putting? Today's consumer doesn't want the hard sell. Time to audit a current business school marketing class, experts! I did like how they panned the women's ad as a strip club dash card. It was. And I'm sure Trump liked having three hood rats as the face of his hotels. The first question I would have asked is - since Trump is a gauche arriviste, does he want to appeal to his peers or emulate old money like most new monied people do? Somebody also needs to remind the men's team that business people are the people in your highschool that copied the "accepted" standards. They don't ever go outside the box. They say the want to, but, they don't. They are conformists. They are not artists. Play it safe at all times.
And how much product placement was in Gossip Girl last night? Was it a homage to that new Morgan Spurlock movie? Why weren't there Gilt patches on the actors' clothing and Gilt ads on the cars? It was everyplace else.
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