Wednesday, April 24, 2013

Serial Killer

AITOOW who sees televised entertainment following the pattern of the novel? In the hey day of serialized written entertainment, the publishers could make the largest profit by parceling out stories to the public in a pay as you go model and then collating the story into a compendium (novel) for additional profits. Television executives emulated that business model. Recently selling the collected episodes in DVD form. And like the history of written form in the 20th century, now people prefer to have their content aggregated and available for one mass consumption. You will see less serialized programming and more mini-series like programming. They will all be streamed to you en masse and you will view them at your own pace. Just like books. It's not that difficult to predict.

I need to add that content will not be king for long (if people think it is now). Lower audience pooling, shrinking attention spans/fickleness and shrinking profit margins will lead to shrinking outlays to content producers. By producers I mean those who create content. Plus, like now, desperate producers will give away their content for free in an attempt to distribute through an established construct or inability to get the consumer to pay them directly. Plus, all the increased competition from generations of people who feel the acme of life is to express themselves through media, will increase supply.

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