Tuesday, June 24, 2008
No Free Lunch
AITOOW thinks it's ridiculous that networks pixelate or place black tape over logos when those logos aren't sponsors? Do you not think we recognize the product anyway? Do you not realize that it lowers the production quality of YOUR show? Ever hear the phrase "penny wise and pound foolish"? Could you be cheaper? Just let it slide. Why is it that corporate penny pinchers can only deal in inconsequential solutions. And here's a tip - when your sales team complains that things like that make their job harder, don't buy it. It's a diversionary tactic. If a company is relying on free pub from on camera placement, they don't have enough marketing dollars to buy your old media spots anyway. And if you customer complains about it, tell them to get a life. If they are buying space from you they are obviously too lazy to advertise cost effectively anyway. The just want to blow their ad budgets as quickly and effortlessly as possible. Let's clean up the airwaves.
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